Innovation in Strategic Products and Services in a Changing World
Clutter Clearing | Healing Spaces
Reclaim Your Space, 2020-present
Born in the midst of the Covid-19 pandemic, Clutter Clearing Support began as an experiment in virtual home improvement and design coaching.
The experiment quickly evolved in direct response to my experiential research on somatic trauma healing practices, breathwork, and a deeper understanding of the body’s physiological responses to environmental triggers.
As people around the world found themselves in quarantine during a deadly pandemic, it seemed a prime moment to focus attention back into the home as an environment that could and should support wellness.
With a focus on the sensory experience of a space, an awareness of the stories imbued in our objects and our homes, and my uniquely gentle ‘unshaming’ approach, this community grew to include folks on 6 continents, tending to their spaces with love and care.
Vision & Planning | Strategic Sales
Houseplay Renovations, 2019-22
The challenge was to drive efficacy in our sales process. The solution was rooted in relationship-building, transparency, and real listening.
I found that by empowering prospective clients with knowledge of the process, well-prepared, realistic budgets and time-frames, and a clear vision for their project, they were much more likely to step into a design-build project.
The relatively low upfront investment in this service also acted as a gesture of good faith - that they were serious about exploring possibilities together. This innovative service yielded $50,000 in upfront revenue in the first year and a 300% increase in average project budget YoY.